THE MODERN HOSPITALITY PLAYBOOK

Steal the Playbook Behind 130M Views & $25M in Direct Bookings

(even if you’re not a marketer)

A free 5-day email course breaking down the system we used to build our first $100k/month property at 80%+ direct bookings.

Free. Five short emails. One finished asset per day. Unsubscribe anytime.

FROM THE TEAM READ BY 6,000+ BOUTIQUE HOTEL & UNIQUE STAY OPERATORS

3D BOOK MOCKUP

Replace with course artwork

BEN TEACHING / ON-PROPERTY

4:5 portrait

WHO’S TEACHING THIS

Hey, I’m Ben Wolff.

BEN TEACHING / ON-PROPERTY

I co-founded Onera with zero Instagram followers, no website and no direct bookings. Today we run 63 keys across two properties doing $750k / month at 80%+ direct, and the first property sold to a public REIT for $7 million, nearly $1 million per key.

The same system has taken three safari tents to 94% direct bookings, helped a 130-room Hyatt grow social-driven traffic 30x, and let a 40-site campground raise its nightly rate 50% while growing June occupancy 67%.

This free course distills that system into five focused sprints. One short email a day, one finished asset a day.

Day 1 lands in your inbox within 15 minutes.

THE FIVE SPRINTS

Here’s what you’ll build in five days

Not five days of theory. Each sprint ends with a finished, working asset for your property.

DAY 1

Day 1 · Own Your Demand

CALCULATOR SCREENSHOT

Own Your Demand

See the true cost of OTA dependency.

Dissect the three-part demand engine behind our $7m exit, then calculate the revenue hiding inside your channel mix.

UNLOCK

Direct Booking Opportunity Calculator

UNLOCK

Direct Booking Opportunity Calculator

DAY 2

Day 2 · Get Discovered

REEL FRAME

Get Discovered

Turn one guest question into a Reel.

The “concierge in public” format behind 130M+ impressions, prepped in 13 minutes with only your phone.

UNLOCK

Educational Reel Starter Kit

UNLOCK

Educational Reel Starter Kit

DAY 3

Day 3 · Fix Your Funnel

AUDIT STEPS

Fix Your Funnel

Find where direct bookings disappear.

Run the mobile booking audit behind 80%+ direct at both Onera properties, then choose the one fix that matters first.

UNLOCK

Marketing Metrics Dashboard

UNLOCK

Marketing Metrics Dashboard

DAY 4

Day 4 · Fill Slow Season

PINK LINE CHART

Fill Slow Season

Price before the market panics.

Set your Pink Line rate months ahead of your comps. The strategy behind 64% slow season revenue growth.

UNLOCK

Pricing Leak Analysis AI Skill & Worksheet

UNLOCK

Pricing Leak Analysis AI Skill & Worksheet

DAY 5

Day 5 · Scale With Confidence

HIRING TEMPLATES

Scale With Confidence

Hire creatives without wasting time.

Find, vet and test a video editor with the two-filter hiring system, so content stops depending on you.

UNLOCK

Video Editor Hiring Kit

UNLOCK

Video Editor Hiring Kit

BONUS

Enroll today and The OTA Listing Guide lands with your welcome email, so you can drive more listing clicks, wishlist saves and bookings while you wait for Day 1.

BONUS

Enroll today and The OTA Listing Guide lands with your welcome email, so you can drive more listing clicks, wishlist saves and bookings while you wait for Day 1.

Five sprints. Five finished assets. Zero cost.

Free. Unsubscribe anytime.

WHAT THIS SYSTEM PRODUCES

Real properties. Real numbers.

94%

DIRECT BOOKINGS

Three luxury safari tents

30x

SOCIAL-DRIVEN TRAFFIC

A 130-room Hyatt

+50%

NIGHTLY RATE

A 40-site campground

64%

SLOW SEASON GROWTH

Advisory clients

GET THE PLAYBOOK

Five days. Five finished assets. A demand engine you own.

Start Day 1 in the next fifteen minutes. Free for boutique hotel and unique stay operators.

Free. Five short emails. Unsubscribe anytime.

Free 5-day course

One finished asset per day